How Citroen scared Aaron Ramsey

Arsenal and Citroen have a fairly close partnership in recent years, with Arsenal players forming part of Citroens net based advertising campaigns. Various scenarios have seen the likes of Per Mertesacker washing cars, Szczesny testing the loading capacity of a C4 Grand Picasso, and in the latest campaign, Cazorla, Ramsey and Welbeck being terrified by a stunt driver.

In the latest advert for the C4 Cactus, the Arsenal players are challenged to test out the Cactus’ superior parking capabilities before being duped into taking a drive with a stunt driver after their own personal ‘parking challenges’.

With the ever-personable Danny Welbeck riding in the passenger seat, the Arsenal stars are projected around a track faster than their sports insurance would ever endorse – by a driver they believed was a part of the Arsenal ladies football team. However, unaware were the players that they were actually the stars of a prank, with trained stunt driver Annalese Ferrari in full control.

The advert is primarily designed to showcase Citroen’s new park assist feature which is part of a beautiful dashboard display. Park assist is becoming commonplace in modern cars and the distinctive Cactus appears to have one of the better versions available.

Citroen is a natural bedfellow for Arsenal given the strong French connections the club have always had; Wenger is a superstar over here and across the channel. The Citroen adverts are actually very watchable, providing an insight into players who we rarely see on a personal level.

This may seem frivolous but there’s something about seeing stars in their natural environments which is intriguing. The likes of Welbeck, Cazorla and Ramsey come across highly as likeable in the adverts and far removed from their focused sportsmanlike demeanours.

Other Citroen adverts include the ‘Premier Car Wash’ which showcases the Citroen DS3, and some surprisingly silky skills from Mertesacker. Then there’s the advert featuring magicianDrummond Money-Coutts who mysteriously summons Ian Wright from under a canvas topped DS3 at the request of the spellbound Olivier Giroud.

Source: http://football-talk.co.uk/

Comments

How to make any workout feel easier

How you feel during training is not always a reflection of how fit you are. If you know just how to manage it and use a variety of mental tricks you don’t just get to feel better than you would otherwise, you will be performing better, doing more and work out harder. Fitness is, mostly, inside your head. It’s first of all a mental battle you need to win in order to make yourself train, make yourself train on the level you need to, and then to continue doing it time and time again. Once you do get yourself to exercise, there are a few tricks you can use to make the whole process easier on yourself: Don’t think about how hard it is. We often concentrate too much on how difficult and challenging training is, magnifying it in our head, all the while struggling more and more with the load. The more you think about yourself not being able to cope, the harder it feels. Essentially this is the pre-game pep-talk technique, applied to your training routine: Keep telling yourself that what you ar...

Wenger and Arsenal stuck together in defeat

COMMENT: Wednesday's 3-1 defeat to Monaco has left the Frenchman on the brink of his most embarrassing European exit and the sense is of a coach who has reached his ceiling By Liam Twomey As the dust settled on another Arsenal humiliation and criticism poured in from all sides, the most damning words of all flowed from Arsene Wenger . He spoke of “suicidal” defending, a collective loss of nerve and the heart ruling the head before touching on a favourite theme. “Mentally we were not ready or sharp enough to get into this game,” he admitted. “We paid for it.” Mentality is something Wenger talks about a lot, in victory and defeat. Nor is it idle talk – renowned French psychologist Jacques Crevoisier has regularly been employed to work with Arsenal players in recent years, and in 2010 he subjected the entire squad to a psychometric test designed to measure all the mental qualities required of an elite athlete. Nicklas Bendtner famously scored 10 out of nine for ...

Fitness and Hydration

Nearly 80% of our body is made up of water at birth. When something in our biological make up takes up so much volume the chances are it plays a critical role in our neurobiology which also means it affects every aspect of our fitness. By the time we reach maturity water levels have stabilized to 65% for adult males and 55% for adult females which suggests that water continues to be critical throughout our lives, so the question is how much should we drink in order to be fit and healthy? Depending on where you look and who you ask the answers are going to be either up to eight glasses a day or less than eight glasses a day. Those who say we don’t drink enough also cite evidence that water helps our metabolism stay active, boosts our brain power and helps athletic performance while the critics claim that too much water makes us stupid, it can seriously depletes sodium levels in our bloodstream impairing athletic performance and can, in extreme cases, also kill us. Both camps ...

Fit

Search This Blog